U. K. Senthil Kumar, the cameraman who managed the 3D holographic shooting campaign for Narendra Modi.
If the BJP’s prime ministerial candidate, Narendra
Modi, could make simultaneous appearance before the voters of as many as
five States, the man who ensured his omnipresence through 3D
holographic technology is U.K. Senthilkumar, a Chennai-based
cinematographer.
“We put up 750 screens in Gujarat,
Uttar Pradesh, Madhya Pradesh, Arunachal Pradesh and Jammu and Kashmir,
and millions witnessed the magic of Mr. Modi addressing them directly,”
says Mr. Senthilkumar, who was trained in Musion Ltd, the world leader
in holographic technology.
Michael Jackson and
Princess Diana had used holograms in the past. “Hindi film star Salman
Khan plans to use it in one of his films,” he says, speaking to The Hindu
on the phone from Hyderabad. Mr. Senthilkumar was introduced to Mr.
Modi by Bollywood director Mani Shankar. He first worked for the BJP
leader during the Gujarat Assembly polls. “We placed gigantic screens
behind containers on grounds across the State and broadcast his campaign
live,” he recalls.
When the Lok Sabha elections were
announced, Mr. Modi invited him to Gujarat again for shooting. “Modi is
very friendly, but sometimes very strict. He keeps himself abreast of
the latest technology and is impressed with its effectiveness,” says the
42-year-old cinematographer.
Mr. Modi fondly calls him ‘hippi’ as his long, curly hair flows onto his shoulders.
A
native of Coimbatore, he belongs to the 1989-92 batch of the Government
Film Institute, Chennai, and has worked in about 50 films. “The AIADMK
approached me for recording Chief Minister Jayalalithaa’s campaign
speeches, but it did not materialise for lack of time,” says Mr.
Senthilkumar, who is now helping the campaigns of Telangana Rashtra
Samithi chief Chandrasekara Rao and the former Andhra Pradesh Chief
Minister, Kiran Kumar Reddy.
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